Target stores and Target.com are offering an excellent deal on the Nook Simple Touch. It is priced at $79.99 and you will get a $30.00 gift card with purchase. The gift card you earn cannot be used to pay for the Nook, it will have to be used at a later day, but I consider it like getting cash back since I shop at Target anyway.
Nook Simple Touch $79.99
Pay = $79.99
Get $30 Target gift card
Final Price = $49.99 after you factor in gift card you earn