Several times a month I get asked if it’s true that if a clearance items at Target ends in a “4” if that means it is the last time it will be marked down. There was an article on Yahoo titled “How to Save Money at Target”, and this rumor was stated in the article and it’s simply NOT true.
Here is a statement from the article:
“The key is to check if the price ends in a “4.” “If the price on the sticker ends in an ‘8,’ it will be marked down again,” says (the reader). “If it ends in a ‘4,’ that’s the lowest it will be. So if you see a price ending in a ‘4’ at 50 percent off, you might want to grab it now, because it’s not going to get any cheaper.”
Target does not have a secret code where if they mark down an item with a “4” it will not be marked down again. When Target marked down their items to 75% off (currently items are now only being marked down to 70% off), all clearance items would end in either a “4” or an “8”. However, it is not based on the fact that it is a final markdown, it is based on what the starting price of the item was.
Here is an example: Let’s say the original price of an item was $39.99. If you take 50% off of that price, you get $20.00, since the ending number is closer to an “8” than it is a “4” it would be priced $19.98. If we took 75% off, you would get a price of $10.00, since the ending number is again closer to the “8” that makes the final clearance price $9.98.
Here is another example: Let’s say the original price of an item was $14.99. If you take 50% off of that price, you get $7.50, since the ending number is closer to an “8” than it is a “4” the marked down price would be $7.48. If we took 75% off, we would get a price of $3.75, since the ending number in the markdown price is closer to a “4” instead of an “8” the final clearance price would be $3.74.
I hope that makes some sense! It is true that many final markdowns do often end in a “4”, but it’s only because the price started out closer to an odd number (like $15) than an even number (like $40) and not because it’s an indicator of a final markdown.
Let me share an example I found in-store at Target over a period of a couple of weeks:
I spotted All Small & Mighty laundry detergent on clearance. The first time I saw the item it was only marked down to 15% off.
Here is close-up of a price tag, so you can see it is marked down to $4.24. According to the theory, you should buy this item now, because it won’t be marked down any lower since it ends in a “4”.
However, the following week I found the laundry detergent had been marked down to 30% off, only now the item ended in an “8”. This goes to show that an item can in fact go lower even after it had a price that ended in a “4”.
Here is the math for this one :
Starting Price = $4.99
15% off markdown = $4.24
30% off markdown = $3.48
50% off markdown = $2.48
75% off markdown = $1.24
You can see how these numbers will alternate between “4” and “8” based on the math.
The best way to know if an item is at it’s lowest markdown is if it has been marked down to 70% off, that is the last markdown level on merchandise at Target (with the exception of holiday/seasonal merchandise, they go down to 90% off). If you see an item at 70% off, that will be the lowest it will go.
If you have any questions let me know?
I am a target cashier at your target store and you’re absolutely right. It doesn’t matter what number the price ends in. If it is marked 70% off the original price, it will most likely be donated before it is marked down again. Occasionally some items are marked down 90% off but that’s mostly for seasonal stuff.
Hi Janelle! Thank so much for sharing your thoughts.
Thank you! I have worked at Target for almost six years and every time I see that a price ending in a 4 is a final markdown, I want to scream!
Thanks Danielle. I kind of wanted to scream too, so I did the next best thing – write a blog post. 🙂
AWESOME smartness! Thanks – got it- 70% is the lowest.
I think it use to be true a looong time ago. I remember being a little kid in Detroit (we lived there when I was 5-11) and having an employee explain the 4 rule to me while my mom shopped through the clearance. That was 20+ years ago and now I follow the 70% or 90% off rule. So it was either true back then or something they told gullible kids and people. lol
I believe that if an item sits there long enough the final markdown will be 70% off and that’s when you should buy it. Unless its seasonal.
Thank you so much for this. I read that article some time ago and assumed it was true. Shame on me for assuming.
Can you tell me what the number in the top right corner of the clearance sticker means? This is a great post! Thank you!
That number should be the % off. So you know that $4.24 is 15% off of $4.99 (in the first price tag). If you happen to find a clearance item that does not have a %off sign above it you can look at the sticker and see for yourself.
It is the percentage an items has been marked down. 15 = 15%, 30 = 30%, 50 = 50% and 70 = 70%.
I just noticed that in your math scenario you have it ending at 75%, does your store still do 75% final clearance markdown!? Mine only does 70%, so our final price (if it never sold) would be $1.48.
No, my store only marks items down to 70% off.